Smart Card Alliance: Kathy

• Transitioning vs. Converting is What it’s about
• Peer Pressure – get it/you’re holding the line up
• Boston is #1
• Transition all vehicles at one time (bus/park/train)
• Look to partner with Banks, or other corporations.  It’s a natural fit.
• Try to have money incentives, i.e. $0.25 cheaper when using card vs. cash
• Barriers pop up if it’s not easy to add value
• Get in the trenches during education and introduction